Hi, I'm Tony
A versatile designer proficient in product design, branding, web development, and creative direction. Working in these complementary roles has shaped my knowledge and helped me hone my skills, enabling me to offer unique design expertise and a full suite of services.
How I Work
I collaborate with agencies, startups, and small to medium-sized businesses (SMB) as a team player who values design thinking, effective communication, and having an ownership mentality. With a strong belief in design thinking and an optimistic outlook, I continuously seek better practices. I aim to develop effective strategies that strike the right balance between business goals and industry-leading UX.
My Design Process
I’m a pragmatic individual with a deep curiosity about the underlying mechanisms of various processes. This innate curiosity drives me to evolve my perspectives, methodologies, and impact on projects. I embrace a holistic approach, readily adjusting my methods as necessary to achieve the most effective workflows.
Brands
I've had the pleasure of working with some well-known brands such as AOL, Chase, Champion, Dewar's, DraftKings, and EVgo, as well as some up-and-coming ones like Cape Atlantis Shells, Card Cruncher, Catalyst Black, and Dahlia Cake Shop.
My Philosophy
I am passionate about good design because it can address complex issues and provide a sense of ease. A well-designed product promotes a positive experience, while a poorly designed one can lead to frustration. I employ innovative design strategies that elevate businesses by seamlessly blending technology with psychological insights to capture the brand’s essence authentically.
My Services
Web Design & Development
» Marketplaces, blogs, landing pages, and social media
Brand Design & Identity
» Logos, graphic design, curated visuals, guidelines, tools, and resources
Product Design
» Research » Concept » Prototype » Testing » Production » QA
UI/UX Design
» Design systems, prototyping, high-fidelity mockups, and user testing
Product & Team Management
» Manage process, track performance, and optimize production
Portfolio
Product Design & Management
Leading the design and production, I helped revamp EVgo’s website and online presence in less than a year.
Branding & Development
A startup committed to eco-friendly landscaping solutions commissioned me to bring their brand and web presence to life.
Product Design & Management
3-month project using weekly sprints to save an EV charging network thousands of dollars in monthly parking fees.
Branding & Development
An incredibly talented pastry chef enabled me to transform her vision and passion into an online and offline reality.
Product & Graphic Design
In just four months, I helped this startup design an MVP to present to investors and secure its first round of funding.
Branding & Identity
Collaborating with Super Evil Megacorp’s VP of Marketing, I assisted in refining the visual identity of one of their premier video games.