Hi, I'm Tony
A versatile designer proficient in product design, branding, web development, and creative direction. Working in these complementary roles has shaped my knowledge and helped me hone my skills, enabling me to offer unique design expertise and a full suite of services.
How I Work
I collaborate with agencies, startups, and small to medium-sized businesses as a team player who values over-communicating, steelmanning, and having an ownership mentality. With a strong belief in design thinking and an optimistic outlook, I continuously seek better practices. I aim to develop effective strategies that strike the right balance between business goals and industry-leading UX.
My Design Process
I’m a pragmatic individual with a deep curiosity for understanding the underlying mechanisms of various processes. This innate curiosity drives me to continually evolve my perspectives, methodologies, and overall impact. I embrace a holistic approach, readily adjusting my methods as necessary to achieve the most effective workflow.
Brands
I've had the pleasure of working with some well-known brands such as AOL, Chase, Champion, Dewar's, DraftKings, and EVgo, as well as some up-and-coming ones like Cape Atlantis Shells, Card Cruncher, Catalyst Black, and Dahlia Cake Shop.
My Philosophy
I am passionate about good design due to its ability to address complex issues and provide a sense of ease. A well-designed product promotes a positive experience, while a poorly designed one can lead to frustration. I consider design the core element that can advance a business by integrating technology, psychology, and the essence of a brand.
My Services
Web Design & Development
» Marketplaces, blogs, landing pages, and social media
Brand Design & Identity
» Logos, graphic design, curated visuals, guidelines, tools, and resources
Product Design
» Concept » Prototype » Testing » Production » QA
UI/UX Design
» Design systems, prototyping, high-fidelity mockups, user testing, and research
Product & Team Management
» Manage process, track performance, and optimize production
Case Studies & Projects
Product Design & Management
Leading the design and production, I helped revamp EVgo’s website and online presence in less than a year.
Branding & Development
A startup committed to eco-friendly landscaping solutions commissioned me to bring their brand and web presence to life.
Product Design & Management
3-month project using weekly sprints to save an EV charging network thousands of dollars in monthly parking fees.
Branding & Development
An incredibly talented pastry chef enabled me to transform her vision and passion into an online and offline reality.
Product & Graphic Design
In just four months, I helped this startup design an MVP to present to investors and win them their first round of funding.
Branding & Identity
Collaborating with Super Evil Megacorp’s VP of Marketing, I assisted in refining the visual identity of one of their premier video games.