Tony Voorhees

Product Designer & Brand Specialist


Tony Voorhees

About


Most designers specialize. I'd rather stay versatile—kind of like how I approach a mountain. Whether I'm hiking, biking, or snowboarding, I'm reading the terrain, adapting, and looking for the ideal line. Design works the same way for me. I move across product, brand, and visual systems—so I can design your app and build the brand around it without losing the thread.

Brands


I've designed for enterprise brands (AOL, Chase, EVgo), consumer favorites (Champion, Dewar's, DraftKings), and ambitious startups (Seek AI, Super Evil Megacorp, Cape Atlantis Shells).

Services


I bring product and brand together, so your app and marketing are connected.

Product Design & Management
I take products from concept to launch—running user research, designing interfaces, building prototypes, and creating the design systems that help teams ship faster.

Brand & Visual Identity
I develop visual identities from scratch—designing logos, building brand systems, writing guidelines, and directing the creative vision that keeps everything cohesive.

Build & Launch
I don't just hand off designs—I build websites, oversee print production, and see projects through to launch.

Portfolio


EVgo.com

Redesigning EVgo.com

Design, Development & Management

America's largest EV charging network had a website that didn't work. I fixed the infrastructure, unified the experience, and built tools that let marketing keep pace with the business.

Seek AI

Product Design & Management

In just four months, we transformed a complex SQL tool into a conversational data assistant. I had the privilege of leading product design at Seek AI, a startup dedicated to using agentic AI to address significant business questions, which IBM acquired.

Seek AI
Cape Atlantis Shells

Cape Atlantis Shells

Brand Identity & Website

Working with an eco-landscaping startup, I helped bring their brand system—identity, website, social media, and print —from concept to first customers.

DraftStreet Mobile

DraftStreet

Product Design & Management

As the #3 Fantasy Sports platform, I led DraftStreet's product design team, implementing a mobile-first approach that helped the startup secure an acquisition by DraftKings.

Catalyst Black

Catalyst Black

Visual Identity

See how I helped Super Evil Megacorp with their flagship game, Catalyst Black, by creating a scalable brand system that works across marketing campaigns, mobile UI, and video.

Contact


I bridge product design and brand design—so your app and your marketing site don't feel like they came from different companies. If you're building something new or refining what exists, let's talk.

© Tony Voorhees. All rights reserved.