Tony Voorhees

Product Designer & Brand Specialist


Tony Voorhees

About


Most designers pick a lane. I prefer to own the whole mountain.Whether I'm hiking it, biking it, or pointing a snowboard down something questionable, my approach is the same: read the terrain, adapt fast, and find the line others miss. Design is no different. I move fluidly across product, brand, and visual systems—which means I can design your app, build the brand around it, and keep everything speaking the same language. No handoff chaos. No, "that's not my department."Just one person who knows where they're going.

Brands


I've designed for enterprise brands (AOL, Chase, EVgo), consumer favorites (Champion, Dewar's, DraftKings), and ambitious startups (Seek AI, Super Evil Megacorp, Cape Atlantis Shells).

Services


I bring product and brand together, so your app and marketing are connected.

Product Design & Management
I take products from concept to launch—running user research, designing interfaces, building prototypes, and creating the design systems that help teams ship faster.

Brand & Visual Identity
I develop visual identities from scratch—designing logos, building brand systems, writing guidelines, and directing the creative vision that keeps everything cohesive.

Build & Launch
I don't just hand off designs—I build websites, oversee print production, and see projects through to launch.

Portfolio


EVgo.com

Design, Development & Management

Unifying Product and Marketing

One of America's largest EV charging networks had a website that didn't work. I fixed the infrastructure, unified the experience, and built tools that let marketing keep pace with the business.

Product Design & Management

From Complex SQL Tool to Data Assistant

In just four months, we transformed a complex SQL tool into a conversational data assistant. I had the privilege of leading product design at Seek AI, a startup dedicated to using agentic AI to address significant business questions, which IBM acquired.

Seek AI
Cape Atlantis Shells

Brand Identity & Website

Cape Atlantis Shells

Working with an eco-landscaping startup, I helped bring their brand system—identity, website, social media, and print —from concept to first customers.

DraftStreet Mobile

Product Design & Management

DraftStreet

As the #3 Fantasy Sports platform, I led DraftStreet's product design team, implementing a mobile-first approach that helped the startup secure an acquisition by DraftKings.

Catalyst Black

Brand Identity

Catalyst Black

See how I helped Super Evil Megacorp with their flagship game, Catalyst Black, by creating a scalable brand system that works across marketing campaigns, mobile UI, and video.

Contact


I bridge product design and brand design—so your app and your marketing site don't feel like they came from different companies. If you're building something new or refining what exists, let's talk.

© Tony Voorhees. All rights reserved.