Tony Voorhees

Product Designer & Brand Strategist


Tony Voorhees

About


Most designers pick a trail. I ride the whole mountain.Whether I'm hiking, biking, or snowboarding, the approach is the same: read the terrain, adapt fast, and find the line. Design works the same way. I move fluidly across product, brand, and visual systems—which means I can design your app, build the brand around it, and keep everything speaking the same language. No handoff chaos. No, "that's not my department."Just one person who knows where they're going.

Brands


I've designed for enterprise brands (AOL, Chase, EVgo), consumer favorites (Champion, Dewar's, DraftKings), and ambitious startups (Seek AI, Super Evil Megacorp, Cape Atlantis Shells).

Services


I bring product and brand together, so your app and marketing are connected.

Product Design & Management
I take products from concept to launch — research, interfaces, prototypes, and the design systems that help teams ship faster and stay aligned. I've led product design at companies ranging from early-stage startups to publicly traded enterprises. The work doesn't stop at handoff.

Brand & Visual Identity
I build brand systems from the ground up — identity, guidelines, creative direction, and the visual language that keeps everything speaking the same way across every surface, not just how it looks, how it feels.

Build & Launch
Designs that live in a file aren't designs — they're intentions. I build websites, oversee production, and see projects through to the moment they're actually in the world.

Portfolio


Seek AI

Product Design & Management

From Complex SQL Tool to Data Assistant

In four months, I transformed Seek AI from a complex SQL tool into a conversational data assistant. IBM acquired the company in 2025.

Design, Development & Management

Unifying Product and Marketing

One of America's largest EV charging networks had a website that didn't work. I fixed the infrastructure, unified the experience, and built tools that let marketing keep pace with the business.

EVgo.com
Cape Atlantis Shells

Brand Identity & Website

Cape Atlantis Shells

Working with an eco-landscaping startup, I helped bring their brand system—identity, website, social media, and print —from concept to first customers.

DraftStreet Mobile

Product Design & Management

DraftStreet

As the #3 Fantasy Sports platform, I led DraftStreet's product design team, implementing a mobile-first approach that helped the startup secure an acquisition by DraftKings.

Catalyst Black

Brand Identity

Catalyst Black

See how I helped Super Evil Megacorp with their flagship game, Catalyst Black, by creating a scalable brand system that works across marketing campaigns, mobile UI, and video.

Contact


Working on something? Whether it's a product launch, a rebrand, or something in between—I'd love to hear what you're building.

© Tony Voorhees. All rights reserved.