OO
(01) What I do

Design, connected.

I help founders and growing teams turn ideas into products and brands — and bring them into the world.

01

Product

From early ideas to shipped experiences, I help teams figure out what to build, how it should work, and how it should feel.

Capabilities

  • + Product strategy & direction
  • + UX/UI, prototyping, design systems
  • + Research & design thinking

Ideal for

Startups moving beyond founder-led design · Products becoming harder to use · Teams repositioning or evolving the product.

Example — Seek AI ↗
02

Brand

Identity built to do more than look good. I build the systems — logo, voice, visuals — that stay consistent across your site, product, and every place your audience meets you.

Capabilities

  • + Brand strategy & positioning
  • + Identity systems (logo, color, type, voice)
  • + Art direction & visual language

Ideal for

Startups defining their position · Growing companies evolving their identity · Businesses ready for a more complete brand system.

Example — Cape Atlantis Shells ↗
03

Launch

A great product still needs a way into the world. Once the product and brand are clear, I help bring them into the world.

Capabilities

  • + Web design & development
  • + Content direction & messaging
  • + Go-to-market strategy & launch planning

Ideal for

Founders launching a new product or brand from the ground up · Teams that need strategy, design, and a live site in one engagement.

Example — Wes Moore BMX ↗
(02) Engagement

Ways to work together.

Not every problem needs the same kind of engagement. Choose the level of support that fits the work — or start with a conversation and we'll figure it out together.

All prices in USD

Typically 1–2 weeks

Focus

$3,000+

A focused engagement for when you need experienced design thinking without a long-term commitment. Good for a specific challenge or getting unstuck.

  • UX and product audits
  • Design and brand direction
  • Focused UX/UI • prototypes
  • Workshops and design sprints
Let's Talk →
Recommended

Typically 4–6 weeks

Project

$14,000+

Take something from idea to launch. Product, brand, web, and launch support can all be part of the engagement. The outcome determines scope.

  • New products
  • Product redesigns
  • Websites and product launches
  • Brand identity – marks, voice, visuals
Start a project →

3+ Months

Partner

$20K+ /mo

For companies that need more than a project-based designer. I provide ongoing creative and product direction and work alongside your team.

  • Growing products
  • Complex initiatives
  • Product and brand systems
  • Ongoing product and brand work
Let's Talk →
(03) Process

How it works.

STAGE I

Talk

Tell me what you're building, what's changing, or where you're stuck.

STAGE II

Shape

We'll figure out the right scope, team, timeline, and engagement for the work.

STAGE III

Make

I lead the work personally and bring in trusted specialists when they're useful.

STAGE IV

Move

The goal isn't more design. It's getting you somewhere.

(04) Questions, answered

You don't need to know which engagement you need. Tell me what you're building, where you're stuck, or what you're trying to change. We'll figure out the right shape for the work.

A first call (free, 30 min) to understand the brief. I follow up with a one-page proposal — scope, timeline, fee. If it fits, I send a contract and a deposit invoice.

Mostly founders, startups, and growing companies. I also work with agencies when they need senior design direction or additional capacity.

The tiers are a guide, not a menu. Tell me what you're working on, and I will write a custom proposal.

I'm currently available for select projects. Start dates depend on scope, timing, and existing commitments.

Most work is remote. On-site workshops or visits can be arranged when the project calls for them.