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Two Sides, One Loop

By Tony Voorhees · September · 18 · 2026 · 2 min read

Two Sides, One Loop
Article · Studio

I made some hats.

Not a launch — just a trial run on some proofs: a denim bucket hat, a snapback, a black five-panel, all carrying the OO mark I’ve started using everywhere else in the studio. Two circles, slightly slanted, small enough that they ask a question before they answer one.

Eyes, maybe. Wheels in motion. An infinity symbol. Whichever you see first.

That ambiguity is not a flaw in the mark. It is the mark doing what I want it to do.

The bucket hat has a frayed brim. The snapback carries the embroidery slightly off-center. The classic five-panel is black, with the mark in pale thread: small variations, same gesture.

The words came later: Two sides, one loop.

First real studio merch. No shop yet — if you want one, let me know.

– Summer 2026
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Tony Voorhees

Tony Voorhees

Founder & Designer